AXYM™ Predictive Segmentation

AXYM™ Attrition helps you predict member attrition before it happens, so that you can be proactive in tackling membership churn. Analyzing the member behavior, transactions, demographics data, and usage patterns, AXYM™ Attrition converts structured and unstructured data/information into meaningful insights that predict, with a 65-85% accuracy, which members are likely to leave 4 months into the future.

Not convinced that closing the backdoor is important? Here are 5 compelling reasons:

• On average, credit unions have a 1 to 1 ratio of new to closed members
• According to Forrester.com, it costs 5 times more to acquire new customers than it does to keep an existing one
• They leave without being seen – only 28% of members use the branch as their main channel
• It will cost you 16 times more to bring a new customer up to the same level as an existing customer
• Only 57% of members are using credit unions as their main financial institution

Knowledge is Power
The AXYM™ suite of products are designed to be used unilaterally, however, using them in tandem will yield even stronger results. Imagine knowing that one of your highly growable, highly engaged members is likely to leave in the next few months. What action would you take? The saying “knowledge is power” has never been so true and AXYM™ gives you the power to be proactive and confident in your conversations with your members.